First Woman to Lead UN Tourism: Shaikha Nasser Al Nowais Historic Achievement

Shaikha Nasser Al Nowais makes history as the First Woman to Lead UN Tourism, marking a new era of global leadership, sustainability, and women’s empowerment in the tourism sector.

First Woman to Lead UN Tourism

In a historic milestone for the United Arab Emirates and the global tourism industry, Shaikha Nasser Al Nowais has been chosen as the first woman to lead UN Tourism. Her appointment was approved during the 123rd UN Tourism Executive Council session in Segovia, Spain, after receiving majority support. Once officially confirmed by the UN General Assembly, she will begin her four-year term in January 2026, representing a major step forward for gender equality in international leadership.

Making History After 50 Years

Shaikha Al Nowais’s appointment breaks a 50-year tradition dating back to the organisation’s founding in 1975. She will now lead the United Nations’ specialised agency that promotes responsible, sustainable, and accessible tourism worldwide. The UAE leadership hailed this achievement, with President Sheikh Mohamed bin Zayed Al Nahyan calling it a reflection of the nation’s strong commitment to women’s empowerment and global collaboration.
Shaikha Al Nowais dedicated her success to Her Highness Sheikha Fatima bint Mubarak, whom she described as “the first and enduring supporter of Emirati women.”

An Inspiring Emirati Leader Making History

With more than 16 years of professional experience, Shaikha Al Nowais has held several influential positions that have shaped both business and tourism in the UAE and internationally. She has served as Corporate Vice President at Rotana Hotels, Chair of the Abu Dhabi Chamber’s Tourism Working Group, and board member of the Abu Dhabi Businesswomen Council. Her strong foundation in corporate governance and strategic development enables her to guide the UN agency through new challenges, while also strengthening the UAE’s global reputation as a leader in diversity and excellence.

Some Important Facts

1. Shaikha Nasser Al Nowais has become the first woman to lead UN Tourism since its establishment in 1975.
2. Her four-year leadership term will officially begin in January 2026.
3. The appointment was confirmed during the 123rd UN Tourism Executive Council session held in Segovia, Spain.
4. Before this historic appointment, she served as Corporate Vice President at Rotana Hotels, a leading hospitality group in the UAE.

Shaping the Future of Global Tourism

As Secretary-General, Shaikha Nasser Al Nowais plans to introduce a Five-Pillar Vision built on the principles of responsible tourism, digital innovation, sustainable financing, youth and women empowerment, and transparent governance. Her agenda focuses on encouraging eco-friendly travel, expanding the use of Artificial Intelligence (AI) in tourism management, and enhancing global cooperation among nations.

Under her leadership, UN Tourism is expected to establish a new global standard for inclusivity, sustainability, and innovation, reflecting the UAE’s ongoing commitment to empowering women and promoting progressive leadership in international governance.

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Global Recognition and Support

Shaikha Nasser Al Nowais’s appointment has received widespread praise from global tourism bodies and international leaders. Her selection highlights growing recognition of women’s leadership in shaping global policy. Many see her as a unifying figure who will strengthen collaboration among nations, bridge cultural divides, and promote responsible tourism as a key driver of economic growth and sustainability worldwide.

Promoting Sustainable and Inclusive Growth

Under Al Nowais’s guidance, UN Tourism aims to prioritize policies that balance economic growth with environmental responsibility. She emphasizes empowering small and medium enterprises, supporting eco-friendly destinations, and ensuring that tourism benefits reach all communities. Her leadership aligns closely with the United Nations’ Sustainable Development Goals, reinforcing tourism as a tool for inclusion, education, and global cultural understanding.

Inspiring Future Generations

Shaikha Al Nowais’s achievement serves as an inspiration for young professionals, especially women, aspiring to leadership in global institutions. Her journey reflects the UAE’s vision of nurturing capable, forward-thinking leaders who contribute to international progress. By breaking barriers and promoting innovation, she is motivating a new generation to view tourism not just as business, but as a force for global harmony.

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